Alexa Explained

If you have any kind of presence on the web then you have probably heard of Alexa but was not sure of what it is or how it can help you.

Alexa is a company that provides website analytics. What this means is that you can search and learn about a site’s global reach, the number of sites linking in, and more. For instance, let’s say you want to find out what keywords a potential customer is using to find your site or perhaps you want to make sure that the keywords you have are performing for you. When you enter a site URL on Alexa, you can pull up that information. You can also find page views, bounce percentage, time spent on your site by visitors, search percentage, and a host of search analytics as well as performance data. Basically, it’s a free site that allows you to help your site perform better and reach a higher ranking in search engines. There is a wealth of other benefits too such as your site’s load time, regional traffic (this is especially great for those that offer services in their area only), what pages the visitor views after visiting the site, demographics data and various other tools that are helpful in maintaining a better presence. The best thing about Alexa is that it is free to use. Now obviously there are premium services you can choose like certified site metrics but the basics come at no cost and are helpful in making your site stand out with search engine optimization and more. Check out’s Alexa ranking. If you have any suggestions for articles of a similar thread, please let me know by adding a comment below.  

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